Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series! Already purchased? Sign In Code not recognized. What is the Local SEO Certification? This six-part Certification is focused on local SEO, combining video lessons with tasks and knowledge checks to gauge your understanding! You’ll receive nearly six hours of on-demand, instructor-led content, covering the fundamentals, local competitor research, location data management, reputation management, and measuring and tracking success. Upon passing the final exam, you’ll be awarded a personalized certificate and a LinkedIn badge to share with your professional network! Who should enroll in this series? Anyone working in SEO can benefit from a well-rounded comprehension of the local SEO landscape! That being said, basic knowledge of SEO will be helpful to ensure that you have a foundation to build upon. This Certification covers topics that pair well with a solid understanding of search engine result pages, keyword research, content development, link building, and social media. What can I expect to learn? Although it’s driven by zip codes, cities, and states….. local SEO knows no bounds! No matter your SEO proficiency, role, or focus, it’s imperative to understand how local SEO affects your search visibility, and why it’s relevant to nearly every SEO strategy. Guided by your instructor, you'll dive into the following topics: Search intent and how it relates to local SEO Important factors that influence relevance, proximity, and prominence How to determine if a business is eligible for local SEO according to Google guidelines How Google determines your market location, and what impacts that determination A process for identifying your top competitors and choosing the right primary and secondary categories for your business The local search ecosystem and the many ways your business information can be structured in citations Setting up a Google Business Profile and managing your citations How to manage your online reputation, and build localized content and links Following a listing maintenance plan that continues to drive your business forward

A versatile and comprehensive methodology for implementing SEO for a local brand In each course, you'll complete tasks and take quizzes to test your knowledge, culminating in a final exam. Once you complete each course and earn a passing score on the final exam, you'll earn your Moz Certification in local SEO, which you can display on your LinkedIn profile! **Please note: As Moz continues to improve user experience and update our tools, you may see slight differences between the lessons and the tool interface. Although noticeable, these changes shouldn't impede your ability to complete the coursework! How long will the series take to complete? The Certification series includes over 5 hours of on-demand video curriculum, in addition to activities to test your understanding and the final exam. With all of that in mind, you can expect your time commitment to be about 8-10 hours in total. What's included with my purchase? You'll complete each of the following courses, guided by an instructor: Map Your Route: Understand the Fundamentals Look Both Ways: Understand Your Competition & Where You Stand Start Your Journey: Establish a Business in the Local Space Ask for Directions: Reputation Management & Community Engagement On the Road Again: Ongoing Maintenance & How to Measure Success In addition to gaining a new skill set, you’ll retain access to the video lessons and materials for one year after registration. Do I need a subscription to the Moz tools to get value from this series? No, you don't! You will learn important local SEO concepts and theories that are independent of tools. While application of these concepts takes place inside the Moz tools, what you learn in this series can be applied to other tool sets as well. Additionally, many of the other tools mentioned in the series offer free access or free trial options. Here are some details: Part 1 - Map Your Route: Understand the Fundamentals - This section covers the essentials of local SEO, and lays the groundwork for the rest of the Certification. These concepts are independent of tools! Part 2 - Look Both Ways: Understand Your Competition & Where You Stand - In this section, we identify target keywords and competitors. We use Moz Keyword Explorer, Link Explorer, MozBar (free!), GMBSpy, Moz Pro Campaigns, Screaming Frog, and Moz Local Listing Score (free!). Part 3 - Start Your Journey: Establish a Business in the Local Space - In this section, we’ll discuss how to set up and manage a business in the local space. We use Google Business Profile (GBP), MozBar, Moz Local, Moz Link Explorer, and Moz Pro Custom Reports. Part 4 - Ask for Directions: Reputation Management & Community Engagement - This section covers how to put together a plan for overall reputation management and localization of content and links. We use Moz Link Explorer and Google Business Profile. Part 5 - On the Road Again: Ongoing Maintenance & How to Measure Success - In this final section of the Certification, we cover a maintenance plan and measuring success. We use Google Business Profile, Moz Local, MozCast (free!), and Moz Pro Campaigns.