Course 1 of 6 in Local SEO Certification Establish the fundamentals of local SEO Already registered? Sign In Code not recognized. Local SEO Certification About this course About this course Let’s kick things off with a refreshing dip into the fundamentals of SEO! No matter where you are in your SEO journey, it’s essential to understand how the foundational elements relate to local SEO. You’ll learn the cornerstones of local SEO, and how you should prepare when jumping into any local SEO strategy. How does local SEO relate to search intent and the sales funnel? You’ll get the answer to this question, and then dig into Google guideline compliance and local SEO eligibility. You’ll also discover how to determine your business type and basic data! In this course, you’ll dive into the pillars of local search - proximity, relevance, and prominence - and learn about local search ranking factors. Finally, you’ll be set up for success with a local SEO framework that you can apply to future local SEO plans, clients, and locations! By the end of this course, you will be able to : Define local SEO, and determine if a business is eligible for local SEO List the types of search intent & how they relate to local SEO Explain relevance, proximity, and prominence, and how they impact a local business Describe the local ranking factor buckets, and list additional ways a business can appear on Google Establish a 5-step methodology for implementing SEO for a local brand Curriculum 80 min Welcome to the Moz Local SEO Certification! Preview Overview: Local SEO Certification 8 min Section 1: Introduction Learning Outcomes: Part 1 2 min Section 2: Fundamental Refresh What is Local SEO? 5 min Search Intent & Local SEO 5 min Local SEO Methodology 4 min Local SEO Audit & Tracking Sheet Introduction 1 min Task: Download the Local Audit Sheet Section 3: First Things First Google Guideline Compliance 4 min Determine Local SEO Eligibility 4 min Determine Your Business Type 6 min Determine Your Basic Data 7 min Task: Fill In Location Details Tab Of Audit Sheet Section 4: Local Search Building Blocks Introduction to the Pillars of Local Search 4 min Proximity 8 min Relevance 7 min Prominence 6 min Local Search Ranking Factors 6 min How Your Business Shows Up on Google 5 min

Section 5: Conclusion Quiz: Map Your Route: Understand the Fundamentals Resources: Map Your Route: Understand the Fundamentals About this course About this course Let’s kick things off with a refreshing dip into the fundamentals of SEO! No matter where you are in your SEO journey, it’s essential to understand how the foundational elements relate to local SEO. You’ll learn the cornerstones of local SEO, and how you should prepare when jumping into any local SEO strategy. How does local SEO relate to search intent and the sales funnel? You’ll get the answer to this question, and then dig into Google guideline compliance and local SEO eligibility. You’ll also discover how to determine your business type and basic data! In this course, you’ll dive into the pillars of local search - proximity, relevance, and prominence - and learn about local search ranking factors. Finally, you’ll be set up for success with a local SEO framework that you can apply to future local SEO plans, clients, and locations! By the end of this course, you will be able to : Define local SEO, and determine if a business is eligible for local SEO List the types of search intent & how they relate to local SEO Explain relevance, proximity, and prominence, and how they impact a local business Describe the local ranking factor buckets, and list additional ways a business can appear on Google Establish a 5-step methodology for implementing SEO for a local brand Curriculum 80 min Welcome to the Moz Local SEO Certification! Preview Overview: Local SEO Certification 8 min Section 1: Introduction Learning Outcomes: Part 1 2 min Section 2: Fundamental Refresh What is Local SEO? 5 min Search Intent & Local SEO 5 min Local SEO Methodology 4 min Local SEO Audit & Tracking Sheet Introduction 1 min Task: Download the Local Audit Sheet Section 3: First Things First Google Guideline Compliance 4 min Determine Local SEO Eligibility 4 min Determine Your Business Type 6 min Determine Your Basic Data 7 min Task: Fill In Location Details Tab Of Audit Sheet Section 4: Local Search Building Blocks Introduction to the Pillars of Local Search 4 min Proximity 8 min Relevance 7 min Prominence 6 min Local Search Ranking Factors 6 min How Your Business Shows Up on Google 5 min Section 5: Conclusion Quiz: Map Your Route: Understand the Fundamentals Resources: Map Your Route: Understand the Fundamentals