Create a multifaceted keyword strategy and get certified with this 5-part course and exam series! Already purchased? Sign In Code not recognized. What is the Keyword Research Certification? This Certification is a 5-part series focused on the fundamentals of keywords, audience analysis, a keyword research strategy, and tracking and monitoring keyword success. This series combines on-demand video lessons with tasks and quizzes to affirm your understanding. Upon passing the final exam, you’ll be awarded a personalized certificate and a LinkedIn badge to share with your professional network! Who should enroll in this series? Anyone working in SEO would benefit from a comprehensive understanding of keyword research! This Certification is particularly beneficial for individuals working in a content-focused role. Please note : This Certification heavily overlaps with Part 2 - Develop Keyword Strategies of the SEO Essentials Certification . If you have already completed the SEO Essentials Certification, we don’t necessarily recommend this Certification - it would feel very repetitive! You may want to check out one of our other Certifications instead. What can I expect to learn? This series will cover everything you need to know to implement a keyword research strategy. By the end of the series, you’ll be able to confidently recognize and understand your audience, perform keyword research, identify target keywords, and monitor your progress in the search engines. Guided by your instructor, you'll dive into the following core topics: Explore the Fundamentals of Keyword Research Get To Know Your Customer Create a Keyword Strategy Track Your Success & Next Steps Within those topics, you’ll hone in on highlights such as how to: List the types of keywords, and describe how they shape your keyword strategy Explain past Google algorithm updates Dispel SEO myths, and anticipate future trends in keyword research Actively listen to your audience, and apply these conversations to your keyword planning Align your strategy with how Google perceives entities and your industry Evaluate keywords using Moz Pro and other tools Create a keyword model based on the sales funnel and semantic search

Establish a process for keyword research Analyze your website’s current rankings and identify your strengths Employ a variety of tools to discover how people are talking about your brand Adjust your SEO strategy according to local, international, and B2B best practices Track and measure your keyword success For more information, click into the individual courses listed at the bottom of this page! In each course, you'll complete tasks and take quizzes to test your knowledge, culminating in a final exam. Once you complete each course and earn a passing score on the final exam, you'll earn your Moz Certification in Keyword Research, which you can display on your LinkedIn profile! Please note: As Moz continues to improve user experience and update our tools, you'll see slight differences between the lessons and the tool interface. Although noticeable, these changes shouldn't impede your ability to complete the coursework! How long will the series take to complete? The certification series includes approximately 4.5 hours of on-demand curriculum, in addition to activities to test your understanding and the final exam. With all of that in mind, you can expect your time commitment to be about 5-7 hours in total. What's included with my purchase? You'll receive each of the following courses, guided by your instructor: Explore the Fundamentals of Keyword Research Get To Know Your Customer Create a Keyword Strategy Track Your Success & Next Steps Conclusion & Final Exam In addition to gaining a valuable new skillset, you'll have access to the course materials for one year from the date of purchase, excluding promotions. If you use a promo code or register as part of a promotion, your access timeframe may differ (please check promotion information for access details). Do I need a subscription to the Moz tools to get value from this series? No, you don't! You will learn important keyword concepts and theories that are independent of tools. While application of these concepts takes place inside the Moz tools, what you learn in this series can be applied to other tool sets as well. Additionally, many of the other tools mentioned in the series offer free access or free trial options. Here are some details: Part 1: Explore the Fundamentals of Keyword Research - This course covers the fundamentals of keywords, along with understanding keyword tracking and rankings. We use Moz Pro Campaign and MozBar (free!). Part 2: Get To Know Your Customer - This course covers researching keywords in order to get to know your audience. We use Keyword Explorer. Part 3: Create a Keyword Strategy - This course covers how to create a keyword model, and setting up an effective way to track your rankings. We use Keyword Explorer and Moz Pro Campaigns. Part 4: Track Your Success & Next Steps - This course covers monitoring your progress, scaling your research, and alternative aspects of a keyword strategy. We use Keyword Explorer and Moz Pro Campaigns.