Course 2 of 6 in Local SEO Certification Identify your market location and competitors Already registered? Sign In Code not recognized. Local SEO Certification About this course About this course Did you know that how Google identifies your market location may be slightly different than how you identify your market location? In Part 2, you’ll learn all about the concept of local search marketing, which segues into a method for creating a list of target keywords for your business. This will lead to a better understanding of your market location, and thus, identifying your local market competitors. Understanding who your competitors are is a key piece of any SEO strategy! Unearthing this piece of gold can lead to a plethora of research opportunities. When it comes to local SEO and competitor analysis, many factors should be taken into consideration. Selecting the correct category for a business is possibly one of the most important steps in preparing location data. You’ll learn why, and then you’ll research and select categories for your business confidently and effectively. You’ll perform a preliminary location data audit for your business, and compare it to your competitors to get a better idea of how you stack up. With a firm understanding of where your business stands in the market, you’ll be equipped with the knowledge to better inform your local SEO strategy. By the end of this course, you will be able to: Discover an initial set of target keywords for your business Verify how Google recognizes your business’s market location Identify and validate your local SEO competitors Perform market research, and select categories for your business based on Google guidelines and search impact Conduct a preliminary audit to establish a baseline, and build on this information with deeper research and analysis Create smart goals for your local business Curriculum 63 min Section 1: Introduction Learning Outcomes: Part 2 1 min Section 2: All About Your Market Overview of Local Search Marketing 5 min Identify Target Keywords 6 min Task: Identify Target Keywords Understand Your Market Location 6 min Task: Research Your Market Location Section 3: Competition Introduction to Local Competitor Research 2 min Finding Your Competitors 6 min Task: Discover Your Competitors Section 4: Categories The Importance of Categories 4 min Determining the Right Categories For Your Business 11 min Task: Perform Category Research Section 5: Where Are They Now? Introduction to Preliminary Audits 4 min Perform a Preliminary Audit - Part 1 10 min Perform a Preliminary Audit - Part 2 4 min Set Goals for Success 4 min

Section 6: Conclusion Quiz: Look Both Ways: Understand Your Competition & Where You Stand Resources: Look Both Ways: Understand Your Competition & Where You Stand About this course About this course Did you know that how Google identifies your market location may be slightly different than how you identify your market location? In Part 2, you’ll learn all about the concept of local search marketing, which segues into a method for creating a list of target keywords for your business. This will lead to a better understanding of your market location, and thus, identifying your local market competitors. Understanding who your competitors are is a key piece of any SEO strategy! Unearthing this piece of gold can lead to a plethora of research opportunities. When it comes to local SEO and competitor analysis, many factors should be taken into consideration. Selecting the correct category for a business is possibly one of the most important steps in preparing location data. You’ll learn why, and then you’ll research and select categories for your business confidently and effectively. You’ll perform a preliminary location data audit for your business, and compare it to your competitors to get a better idea of how you stack up. With a firm understanding of where your business stands in the market, you’ll be equipped with the knowledge to better inform your local SEO strategy. By the end of this course, you will be able to: Discover an initial set of target keywords for your business Verify how Google recognizes your business’s market location Identify and validate your local SEO competitors Perform market research, and select categories for your business based on Google guidelines and search impact Conduct a preliminary audit to establish a baseline, and build on this information with deeper research and analysis Create smart goals for your local business Curriculum 63 min Section 1: Introduction Learning Outcomes: Part 2 1 min Section 2: All About Your Market Overview of Local Search Marketing 5 min Identify Target Keywords 6 min Task: Identify Target Keywords Understand Your Market Location 6 min Task: Research Your Market Location Section 3: Competition Introduction to Local Competitor Research 2 min Finding Your Competitors 6 min Task: Discover Your Competitors Section 4: Categories The Importance of Categories 4 min Determining the Right Categories For Your Business 11 min Task: Perform Category Research Section 5: Where Are They Now? Introduction to Preliminary Audits 4 min Perform a Preliminary Audit - Part 1 10 min Perform a Preliminary Audit - Part 2 4 min Set Goals for Success 4 min Section 6: Conclusion Quiz: Look Both Ways: Understand Your Competition & Where You Stand Resources: Look Both Ways: Understand Your Competition & Where You Stand