The Chrome Web Store aims to help Chrome users easily find Chrome items (themes, extensions, and apps) to customize their browser. Curation and Ranking Before installing an item from the Chrome Web Store, users can learn more about the functionality, data permissions, and publisher by viewing the item listing. Organizing and ranking Chrome Web Store items Users have multiple options for discovering items on the Chrome Web Store: keyword search, curated collections, the home page, and personalized recommendations. The store organizes and displays items to help users discover the ones that are relevant to their interests and use cases. These factors are used to organize items: Quality of the item's experience and editorial value : Items featured on the Chrome Web Store are manually selected based on specific eligibility criteria .

Relevancy : Search ranking and recommendations are ordered based on the item name, description relevancy, popularity, and user experience. User popularity : The number of ratings and the average rating are taken into account when prioritizing items. Users who have installed an item from the Chrome Web Store can provide a rating and a written review. Google doesn't verify the authenticity of reviews and ratings, but reviews that violate our terms of service will be removed. Users may report an abusive review from the review section of the item listing page. Security and quality review When an item is submitted to the Chrome Web Store, the publisher provides information about the item’s characteristics (screenshots, privacy practices, and a description of the item’s functionality), optional links to the publisher site, and optional publisher contact information. Google has an automatic review process for each new item submission and conducts regular manual reviews for items that present an increased user risk. The review process attempts to identify the safety of the item, its compliance with the developer program policy and the overall quality of the user experience. When an item is found to be noncompliant with the developer program policy, it's removed from the Chrome Web Store. If the violation is deemed severe enough, the item is deactivated from the user’s browser.