Did we select the right country/region? Business messaging that’s built to scale Explore solutions for automated messages, customer service engagement, and more with WhatsApp Business Platform features. The API offers two ways to connect with your customers Respond to customer initiated messages Use channels off of WhatsApp to drive organic awareness about your WhatsApp number such as your website, storefront and customer mailings or use paid awareness channels such as Click to WhatsApp Then customers can initiate a conversation by messaging your business Reach out to customers with business initiated messages across the buyer journey Once you’ve secured a customer’s opt-in, you can initiate messages to them on WhatsApp These messages must be created with customizable message templates and can be text-based, media-based, or interactive

Send feature-rich communications Send files, images and locations with media messages Use native entry points like a custom button on your website or a QR code on your product packaging to make it easier for customers to start conversations with you Enable simpler and faster responses by using interactive messages, such as List Messages or Reply Buttons to structure responses or provide a clear call-to-action Understand message engagement on a per-contact level with Read Receipts Showcase your products and services using Multi-Product and Single Product Messages Take the next step Deliver compelling experiences at scale with the WhatsApp Business Platform. To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Meta through cookies. Learn more, including about available controls: Cookie Policy