Select your preferred language In 2023, more than 99% of product listings blocked or removed from the Amazon store were found by Brand Registry’s proactive controls. 1 Get started with up to $75,000 in incentives for new sellers Why create an Amazon Brand Registry account? Join our growing list of enrolled brands Enrol your brand Build your brand Protect your brand Enrol your brand with Amazon Amazon Brand Registry can help increase the accuracy of product listings Build your brand with Amazon Learn the lingo: awareness, consideration, conversion, and loyalty Awareness : Customers recognize your brand and products. Consideration : Customers are deciding if your brand or products meets their needs. Conversion : Customers purchase your products. Loyalty : Customers continue purchasing your brand and products. Don't have an Amazon selling account yet? Increase sales with better listings Design a store for your brand Sponsored Brands Help customers discover your brand Brand Analytics Get actionable performance data

Customer Reviews Track and manage product reviews Sponsored Display Use machine learning to reach customers Sponsored Products Advertise in the Amazon store Protect your brand Report a Violation Report suspected infringement Drive counterfeits to zero Authenticate every item You must have a brand name, or a logo that includes your brand name, permanently affixed to your products or packaging. During enrolment, you will need to provide images that show your brand name or logo on your products or packaging. You must have an active, registered trademark or a pending trademark application for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store. In some cases, you may also enrol with a pending trademark registration. See country-specific requirements (login required). You must be the trademark owner. If you are an authorised agent, have the trademark owner enrol the brand, then add you as an additional Brand Registry account user. The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters, or numbers (design mark). Note that trademarks can have different classifications based on their issuing trademark office. Your trademark text must match the brand name on your Brand Registry application. If your trademark is an image-based mark with words, letters, or numbers, you will need to upload a copy of the image during enrolment. It should match your trademark record exactly. You must have the trademark registration or application number provided by the designated government office. You must have a list of product categories in which your brand should be listed. If you have a Seller Central or Vendor Central account, use the same username and password to create your Brand Registry account. Click Manage in the Brand Registry main menu, then click Manage intellectual property . Select the brand name from the drop-down menu, then click Connect a trademark . For a single trademark, enter the required trademark information, then click Connect trademark . For 10 or more trademarks, click Connect multiple trademarks , download the template, enter the required information, then upload your completed template. Select your preferred language