SECURITY ALERT (22 JUNE 2026): There are ongoing scam calls involving individuals impersonating Prudential staff or Financial Representatives. Please stay vigilant and protect your personal information. Visit PRUSecurity to learn more. Important Notice: With effect from 17 March 2025, the Prudential Customer Service Centre will be relocating back to Prudential Tower at 30 Cecil Street, #01-01, Singapore 049712. Our last day at Marina One will be 14 March 2025. We look forward to welcoming you at our new service centre. Important Notice: Starting 1 January 2025, we will discontinue cheques as a mode of payment, in line with the Monetary Authority of Singapore’s (MAS) initiative to gradually transition away from cheques. Please switch to e-payments for timely transactions. Important Notice: With immediate effect, our reward notifications will no longer contain clickable links for redemption. Kindly click on “Promos & Rewards > Rewards” from the navigation menu bar (desktop) or dropdown menu (mobile) to access the rewards portal. Eligible customers will find further instructions in their reward notification. For more details, please refer to the redemption guide here . LIA News : A Basic Financial Planning Guide has been developed to help Singaporeans take simple steps to enhance their financial well-being. Click here to read more about what’s been developed. Important Notice: Premiums for PRUShield, PRULady, PRUMan, PRUPersonal Accident and Personal Accident policies are inclusive of GST. Premium payments made from 1 Jan 2024 onwards will incur a GST of 9%. For payments made before 1 Jan 2024, a GST of 8% will continue to apply. New LIA Guidelines : Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here . Promises, made real Health coverage that shelters you, just like home. PRUVantage Wealth III (SGD) The wealth plan that stays on course. Get relevant updates, personalised tips, and curated offers designed to support your goals and help you make confident decisions for your future. PRUActive Life V A lifelong promise of protection – strengthened by multiplied coverage and comprehensive critical illness protection. I am looking to... How can we help? Existing customers Tools and resources Pay for life insurance Customer service FAQs Check fund performance Find out more on PRUPanel Connect View our promotions Explore health product options Explore saving product options About Prudential Calculate coverage Where in life’s journey Explore the right solutions that help you live each phase of your life, present and future, to the fullest. New To Workforce Young, healthy, and freshly graduated, you’re searching for proper coverage that you can build on for your future. Whether you’re settling into a long-term relationship, starting a family or anything in between, you’re looking to protect the life you’re building. You have young children to care for and want peace of mind to ensure your family’s well-being. Caring For Elderly Parents Or Children Getting the right protection to secure against the unexpected is your priority while supporting your children, parents, or even both. Retiring soon or simply planning ahead, you’re looking for coverage to ensure your needs during your golden years are met. PRU Shield EasySwitch for better health insurance coverage Enjoy seamless transition with continued coverage and simplified sign-up. T&Cs apply. Your goals . Make them Let us help you find the right solutions to take care of what’s important to you and your family. Health Protection Our medical, personal accident and critical illness health protection insurance plans can help manage potential medical costs, so that you can focus on living your best life. Life Protection Our life protection insurance plans help keep your family financially secure in the event of the unexpected, such as disability or death. Wealth Accumulation Grow your wealth and steer towards your financial aspirations with our suite of savings, retirement and investment-linked insurance plans. Legacy Planning Build your legacy plan with the potential to grow and preserve wealth towards a secure future that lasts for generations. Invest with Smart Moves III Sign up for selected investment plans and enjoy up to 25% promotion bonus units. PRUWealth Income II (USD) Cultivate income from your wealth, while building lasting wealth for generations. Celebrating Bonds, Inspiring Generations VI Enjoy single premium discounts on selected insurance plans. 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