Did we select the right country/region? Simple and transparent pricing Drive your business goals for growth and customer engagement knowing pricing on WhatsApp is consistent with industry-standard pricing for messaging. The simplicity you need to connect at scale , create better customer experiences and better engage with your audience . Businesses using our platform are charged on a per-message basis for each message we deliver to users We charge when a message is delivered (not sent). We charge based on who the message is sent to and the category of the message . There are four message categories on the WhatsApp Business Platform: marketing, utility, authentication, and service. There are four message categories on the WhatsApp Business Platform: marketing, utility, authentication, and service. Our rates vary by market – category pair , and we publish our rates for transparency . We provide several ways for businesses to get value Be there for your customers with service and utility messages Helping your customers is always a priority. That’s why we do not charge for service messages, or for utility messages businesses send in response to users. Get rewarded as you grow with utility and authentication messages As businesses send more messages on WhatsApp, they can unlock more attractive pricing via our volume tiers. Leverage free entry points across all message categories When customers send you a message from an Ad that clicks to WhatsApp or Facebook Page call-to-action button , for the following 3 days (72 hours), all of your messages are not charged.

Per-message pricing empowers you to create better customer experiences and better engage with your audience. Explore each message category to understand how they can be used across your customers’ journey. Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers. These messages can include offers and promos, related product suggestions, abandoned cart reminders, and more. Utility messages are typically triggered by a user action, like placing an order or submitting a payment. These messages are not promotional, and are either specific to or requested by a user (like a package delivery update) or critical to a user (like a tornado warning). Authentication messages enable businesses to use one-time passwords (OTPs) for identity verification, potentially at multiple stages of the user journey. Ensure successful login or transactions with OTPs on WhatsApp. These messages enable businesses to manage incoming customer inquiries, whether that is via an agent or a conversational AI-powered bot. When users message a business, this opens a 24-hour customer service window during which businesses can respond with service messages, at no charge. This window resets with each user message. Select the market, currency and message category to understand what we charge. Message category Volume tiers for utility and authentication messages Volume tiers for utility and authentication messages enable businesses to unlock more attractive pricing as they grow on our platform. Messages per month Understand what we charge Enter your estimated messages per month to see overall charges and savings vs. list rate. This is specific to the market, currency and message category you selected above. Note: Rates are specific to the messages in a tier, so only apply to the messages in that tier. Select a Market Make the most of every opportunity Understand more about what and how we charge. Accelerate your business Find out more about how WhatsApp Business Platform offers personal customer experiences so you can drive results and build long-term relationships with your customers. To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Meta through cookies. Learn more, including about available controls: Cookie Policy