Send critical customer messages instantly and reliably via email, SMS, and WhatsApp. Email deliverability Multichannel messaging Real-time webhooks Personalization Inbound parsing What is transactional email? Transactional emails are one-to-one messages triggered by specific user actions on your app or website. Unlike bulk emails sent to marketing lists, transactional emails contain critical information related to a recipient's account or purchase. They are also expected by the recipient, which is why they usually boast much higher open rates than marketing emails. Transactional emails don't require an unsubscribe link because they're functional messages users anticipate receiving after taking an action. Common types of transactional emails include password resets, order confirmations, two-factor authentication codes, welcome emails, and account notifications. Whether you're a developer or a marketer, Brevo's transactional email service makes it simple to deliver mission-critical messages reliably across multiple channels. Common transactional email use cases Password reset emails Order confirmations and receipts Two-factor authentication emails Get started with Brevo's transactional email service Built for every business — from the first send to enterprise Reliable APIs, seamless integrations Send transactional email, SMS, and WhatsApp—on time and at scale. SDKs and integrations for major CMS and commerce platforms Inbound & outbound webhooks Inbound parsing Everything you need to send with confidence Advanced deliverability and security Full authentication protocol support Dedicated IPs available for high-volume senders Custom domain tracking for branded links (for accounts with a dedicated IP) Extended logging and compliance Searchable email logs with full content Automatic bounce and complaint handling Suppression list management to protect reputation Template management and optimization Template builder (drag-and-drop or HTML) A/B split testing Real-time performance analytics Multichannel transactional messaging Email: Order confirmations, receipts, password resets SMS: Time-sensitive alerts, 2FA codes, delivery updates WhatsApp: Rich media notifications, customer support confirmations Connect Brevo to your app in minutes RESTful API: Send transactional emails programmatically with our modern REST API. Official SDKs available in PHP, Python, Node.js, Ruby, Go, Java, and C#. SMTP relay: Configure any application to send via Brevo's SMTP servers. Works with WordPress, Magento, and any platform that supports SMTP. Plugins: Official integrations for WordPress, WooCommerce, Shopify, Magento, Zapier, and more. Our transactional email service at a glance Free forever, no credit card needed From 5,000 emails per month Email & SMS Send email & transactional messages. SMS credit sold separately. Drag & Drop email editor Craft polished emails fast—just drag, drop, and send. Email templates Jumpstart campaigns with responsive templates tailored to your industry and use case. AI content generator Draft subject lines and email copy, adjust tone, and more. Advanced segmentation Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need. Forms Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up. Basic reporting & analytics Track opens and clicks to measure campaign performance. Email support Get help via email from our customer care team. Support available in 6 languages. No Brevo logo per month Sales Essentials per month Marketing automation Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey. A/B testing Test subject lines or content variants to improve opens and clicks. Advanced email reporting See where and how contacts engage to optimize future campaigns. Click heatmaps, geography & device reports AI send time optimization Automatically send emails when each contact is most likely to engage. Web & event tracking Track on‑site behavior and custom events to trigger messages and segment with precision. Landing pages Create standalone campaign pages without a developer. 1 page included No Brevo logo Remove the “Sent with Brevo” footer to keep emails strictly professional. Sales Essentials per month From 150,000 emails per month Additional marketing channels WhatsApp, Popups, Mobile & Web Push Multi-user access 10 seats included Contact scoring Get contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more. Advanced ecommerce features Drive sales with AI recommendations, back-in-stock alerts, and coupons. AI segmentation Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting. AI Data Analyst Ask plain‑language questions and get instant answers from your data with Aura AI. Phone support Speak directly with our team when you need faster resolution. Deliverability Specialist support Work with an expert to improve email deliverability and inbox placement. 3 hours per year included. Sales Advanced per month/user Multi-account management Manage multiple business units & brands under one master account. Custom objects Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys. Brevo Mobile Wallet Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.

Custom loyalty engine Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV. Custom data integrations Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere. Dedicated IP Maintain full control of your sending reputation with a dedicated IP. SSO & SAML Secure, enterprise‑grade single sign‑on for centralized access management. Tailored onboarding Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster. CSM support Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time). Awarded for excellence Get started with Brevo's transactional email service Frequently Asked Questions What is a transactional email? A transactional email is an automated message sent to an individual recipient in response to a specific action they took on your website or app. Examples include password resets, order confirmations, shipping notifications, account alerts, and welcome emails. What is a transactional email? A transactional email is an automated message sent to an individual recipient in response to a specific action they took on your website or app. Examples include password resets, order confirmations, shipping notifications, account alerts, and welcome emails. What's the difference between transactional and marketing emails? Transactional emails are triggered by user actions, sent one-to-one, personalized, and contain information the recipient expects (like order confirmations). They're essential for your application to function. Marketing emails are scheduled by the sender, sent to many recipients, promotional in nature, and require opt-in consent under regulations like GDPR. They're designed to drive sales, engagement, or brand awareness. What's the difference between transactional and marketing emails? Transactional emails are triggered by user actions, sent one-to-one, personalized, and contain information the recipient expects (like order confirmations). They're essential for your application to function. Marketing emails are scheduled by the sender, sent to many recipients, promotional in nature, and require opt-in consent under regulations like GDPR. They're designed to drive sales, engagement, or brand awareness. What are the best transactional email services? The top transactional email services in 2026 include Brevo, SendGrid, Postmark, Amazon SES, and Mailchimp. For a detailed side-by-side breakdown of features, pricing, and deliverability, see our full guide: Best transactional email services . What are the best transactional email services? The top transactional email services in 2026 include Brevo, SendGrid, Postmark, Amazon SES, and Mailchimp. For a detailed side-by-side breakdown of features, pricing, and deliverability, see our full guide: Best transactional email services . How do I integrate Brevo's transactional email service? There are three main integration methods: API integration: Use our REST API with official SDKs in PHP, Python, Node.js, Ruby, Go, Java, or C#. Takes 10 to 30 minutes to implement. SMTP relay: Configure your application to send via Brevo's SMTP server. Works with any platform that supports SMTP. Takes 5 to 10 minutes. Plugins: Use our official plugins for WordPress, WooCommerce, Magento, and other platforms. No-code setup. Takes 5 to 15 minutes. How do I integrate Brevo's transactional email service? There are three main integration methods: API integration: Use our REST API with official SDKs in PHP, Python, Node.js, Ruby, Go, Java, or C#. Takes 10 to 30 minutes to implement. SMTP relay: Configure your application to send via Brevo's SMTP server. Works with any platform that supports SMTP. Takes 5 to 10 minutes. Plugins: Use our official plugins for WordPress, WooCommerce, Magento, and other platforms. No-code setup. Takes 5 to 15 minutes. What programming languages does Brevo support? Brevo's transactional email API supports multiple languages through official SDK libraries for PHP, Python, Node.js (JavaScript), Ruby, Go, Java, and C#. Our API is a standard REST API, so it works with any language that can make HTTP requests. Community libraries are also available for Go, Rust, and other languages. If you prefer not to use an SDK, you can integrate via SMTP which works with any platform or language What programming languages does Brevo support? Brevo's transactional email API supports multiple languages through official SDK libraries for PHP, Python, Node.js (JavaScript), Ruby, Go, Java, and C#. Our API is a standard REST API, so it works with any language that can make HTTP requests. Community libraries are also available for Go, Rust, and other languages. If you prefer not to use an SDK, you can integrate via SMTP which works with any platform or language How much does Brevo's transactional email cost? Free plan: 300 emails per day (9,000/month) — forever free, no credit card required Starter plan: Starting at $9/month for 5,000 emails/month Standard plan: Starting at $18/month for 5,000 emails/month Professional plan: Starting at $499/month for 150,000 emails/month Enterprise plan: Custom pricing for high-volume senders with dedicated IPs and custom SLAs How much does Brevo's transactional email cost? Free plan: 300 emails per day (9,000/month) — forever free, no credit card required Starter plan: Starting at $9/month for 5,000 emails/month Standard plan: Starting at $18/month for 5,000 emails/month Professional plan: Starting at $499/month for 150,000 emails/month Enterprise plan: Custom pricing for high-volume senders with dedicated IPs and custom SLAs What's included in the free plan? With 300 free emails per day and plans starting at just $9/month, Brevo offers reliable, cheap transactional email without compromising on deliverability or features. The free plan includes: 300 emails per day (9,000 emails per month) Full API and SMTP access Email builder (drag-and-drop, rich text, or HTML) Real-time tracking and analytics Webhook support Contact management Flexible email log retention Email support It's perfect for testing, small projects, or anyone looking for transactional email free of charge. What's included in the free plan? With 300 free emails per day and plans starting at just $9/month, Brevo offers reliable, cheap transactional email without compromising on deliverability or features. The free plan includes: 300 emails per day (9,000 emails per month) Full API and SMTP access Email builder (drag-and-drop, rich text, or HTML) Real-time tracking and analytics Webhook support Contact management Flexible email log retention It's perfect for testing, small projects, or anyone looking for transactional email free of charge. How does Brevo ensure high deliverability? We maintain 99% deliverability through: Infrastructure: Dedicated IP pools with reputation monitoring, automatic throttling, and ISP feedback loops Authentication: Full support for SPF, DKIM, and DMARC to verify sender legitimacy List hygiene: Automatic bounce handling and suppression list management 24/7 monitoring: Real-time tracking of blacklists, spam traps, and complaint rates with rapid remediation Deliverability team: Dedicated experts who maintain ISP relationships and optimize sending patterns For high-volume senders, we offer dedicated IP addresses with custom warming schedules. How does Brevo ensure high deliverability? We maintain 99% deliverability through: Infrastructure: Dedicated IP pools with reputation monitoring, automatic throttling, and ISP feedback loops Authentication: Full support for SPF, DKIM, and DMARC to verify sender legitimacy List hygiene: Automatic bounce handling and suppression list management 24/7 monitoring: Real-time tracking of blacklists, spam traps, and complaint rates with rapid remediation Deliverability team: Dedicated experts who maintain ISP relationships and optimize sending patterns For high-volume senders, we offer dedicated IP addresses with custom warming schedules. How does Brevo compare to other transactional email providers? Brevo offers several unique advantages: All-in-one platform: Brevo combines transactional email, marketing automation, CRM, SMS and WhatsApp in one tool. Generous free tier: 300 emails/day free Transparent pricing: Plans are priced on emails sent. Contact-based pricing applies to marketing features. European alternative: Data centers in the EU with strong GDPR compliance. How does Brevo compare to other transactional email providers? Brevo offers several unique advantages: All-in-one platform: Brevo combines transactional email, marketing automation, CRM, SMS and WhatsApp in one tool. Generous free tier: 300 emails/day free Transparent pricing: Plans are priced on emails sent. Contact-based pricing applies to marketing features. European alternative: Data centers in the EU with strong GDPR compliance. Can I send both transactional and marketing emails with Brevo? Yes. Brevo is an all-in-one platform that handles both. Transactional emails are sent via API or SMTP from your application. Marketing emails are created and sent through our campaign builder. Average inbox placement rate is 99% across major providers including Gmail, Outlook, and Yahoo. Can I send both transactional and marketing emails with Brevo? Yes. Brevo is an all-in-one platform that handles both. Transactional emails are sent via API or SMTP from your application. Marketing emails are created and sent through our campaign builder. Average inbox placement rate is 99% across major providers including Gmail, Outlook, and Yahoo. Is Brevo GDPR compliant? Yes, Brevo is fully GDPR compliant: Data centers in the European Union ISO 27001 certified Data Processing Agreement (DPA) available Built-in consent management and data deletion tools Regular security audits Is Brevo GDPR compliant? Yes, Brevo is fully GDPR compliant: Data centers in the European Union ISO 27001 certified Data Processing Agreement (DPA) available Built-in consent management and data deletion tools Regular security audits