Over 50 Years of Innovation Over 50 Years of Innovation We are riders—that fact has guided our every decision since 1974. Explore Our History 8000+ Stores Worldwide We’re ready to keep you on the bike with everything from sales and service to demos and bike fits. Find a Retailer Near You Rider-First Warranties We serve riders the most innovative cycling products in the world, and stand behind them with confidence. The Birth of the Brand In 1974, Mike sold his VW bus to ride through Europe. During the ride, he seized the opportunity to import hard-to-get parts into the USA. The rest is history. After two years of R&D, the Specialized Touring Tire was born—the brand’s first product and the first-ever high-performance clincher. The legacy of that first Specialized Touring Tire is powerful, with World Championships, gold medals, and countless other victories. Bringing Bikes to the World Mike worked with custom builder Tim Neenan to develop Specialized’s first bikes, Sequoia and Allez—innovative, high-performance steel frames made in Japan. From a pinnacle race bike in the ’80s to the young new riders it brings into the sport today, Allez has continued to push the boundaries of alloy. Before the Stumpjumper, mountain biking was an inaccessible fringe. Mike believed that people around the world would love riding off-road. He was right. When trail closures spiked, Specialized wrote the first check that birthed IMBA—protecting trail access for riders ever since. Mountain Bikes Come of Age, Road, & Body Geometry Ned Overend and Thomas Frischknecht’s legendary battle at the first UCI XC Worlds saw Ned prevail on his carbon-tubed, ti-lugged Stumpjumer Epic Ultimate. Since Ned’s first Worlds win, the Specialized Epic has reigned supreme on the XC circuit. Relentless innovation has led to the all-new Epic 8—evolution of the fastest. From the first Airforce, to today’s Evade or Gambit, no helmet is better ventilated, lighter weight, or more aerodynamic. Developed with Remco Evenepoel, the world’s fastest time trial rider, the TT 5 debuted in 2022 as the fastest helmet ever created. It was so fast that the UCI banned it in 2024. Inspired by motocross “works” motorcycles and committed to creating the ultimate performance advantage for our elite racers, S-Works was born. S-Works has enabled more top riders to win more big races than any other brand. We make the same products available to every rider. That’s Made in Racing. After Debuting FSR, media and riders quickly heralded Specialized as the leaders in full suspension. ‘Specialized Science Club’ is still leading suspension innovation today. Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences. Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences. Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences. Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences.

Our Ride Dynamics team holistically develops full-suspension bikes for an unparalleled ride. The result? Countless wins and backcountry peak experiences. When the world learned that riding could make cyclists impotent, we created the Body Geometry saddle – the first saddle proven to protect blood flow and nerves. Since ’97, we’ve been applying the Body Geometry methodology to solve rider problems anywhere you and your bike become one—shoes, saddles, bars. Coming of Age as a Leader in Road In 2000, our road bikes just weren’t good enough, so we went to Europe to join the pro peloton and learn from the best. This is innovate or die in action. We learned fast, winning our first Elite World Championship in 2002. We’ve now won it 15 times, a record unmatched in the modern era. We learned fast, winning our first Elite World Championship in 2002. We’ve now won it 15 times, a record unmatched in the modern era. We learned fast, winning our first Elite World Championship in 2002. We’ve now won it 15 times, a record unmatched in the modern era. We learned fast, winning our first Elite World Championship in 2002. We’ve now won it 15 times, a record unmatched in the modern era. An icon was born in 2003 when the first Tarmac hit the road—the S-Works Tarmac E5. Today, the Tarmac SL8 is undisputedly the fastest race bike in the world. As bikes got stiffer and racier, Specialized saw the need for a new kind of bike - the Specialized Roubaix - proving that high ergonomics meant high performance. Our pursuit of “smoother is faster” has led to ground-breaking innovations like the Future Shock, and seven wins at the legendary Paris Roubaix. Because of NICA, high schools across the USA now have mountain bike teams. Specialized wrote the first check that led to NICA’s formation. NICA has produced countless passionate riders and several UCI World Cup Winners and World Champs, including Christopher Blevins, Haley Batten, and Kate Courtney. Setting the Stage for the Future of Cycling In 2000, Specialized committed to making the best road bikes in the world and winning the Tour de France. In 2010, it happened on a Tarmac. We’ve been fighting aerodynamic resistance for almost 50 years, and in 2011, we changed the direction of road cycling forever with the very first Venge. We built our own Win Tunnel in 2013 to make our riders, bikes, and equipment faster and more efficient than ever. It’s our laboratory for fast. When we electrified the bicycle, we called it Turbo, and it was the most powerful, super-naturally smooth, and decidedly high-performance bike on the planet. Media and riders have lauded the Turbo electric bike as best in class. With models for trail, road, transportation, and gravel, there’s a Turbo electric bike to elevate every ride. Mike Sinyard, self-diagnosed with ADHD, found solace in cycling. He started Outride in 2014 to bring cycling's social, emotional, and cognitive benefits to everyone. Outride's Riding for Focus program promotes youth well-being through school cycling. It's partnered with 300+ schools, impacting 50,000+ young people every year. Outride's pioneering research proves cycling's neurological benefits for young people in the face of a growing mental health crisis. Outride’s next chapter will be expanding its research to understand the power of cycling to reduce the risk of dementia and Alzheimer’s in aging individuals, and sharing its research and methods worldwide to inspire more people to improve their lives, no matter their age, through the power of pedaling. From Team Stumpjumper riders like Sara Ballantyne to Tour de France and Worlds winners Demi Vollering and Lotte Kopecky, women on Specialized have led the way. Beyond the incredible victories, Peter Sagan brings an infectious irreverence and personality to cycling that makes him cycling’s ambassador to the world. Innovate or Die Over 50 years, we’ve had the great fortune to partner with iconic riders. Today, a new generation is ready to take up the mantle of inspiring the next. There is no problem the bicycle can not solve—mental health, physical well-being, sustainability. That’s why we’re committed to getting 1 million bikes back on the road by the end of 2025 through our ‘Reduce, Reuse, ReSpecialized’ initiative launching October, 2024. We don’t care what kind of bike you ride—just ride.