Drive reach that matters Amazon Ads has billions of shopping, streaming, and browsing signals to help connect your brand with the right customers, at the right time, in brand-safe placements. Achieve your goals with easy-to-use solutions for businesses of any size. Reach more customers interested in products like yours across Amazon, Twitch, and third-party sites and apps with display ads. With customizable creative elements and video formats, advertisers can showcase their brand and products through immersive storytelling. Advertisers who use display audiences, on average, have seen up to 82% of their ad-attributed sales driven by new-to-brand customers. 1 S ponsored Brands Sponsored Brands can help customers discover your brand and products with creative ads that appear in relevant Amazon shopping results. On average, advertisers who activated a Sponsored Brands ad campaign grew their branded searches by +59% over a 4 week period. 2 S treaming TV ads Reach relevant audiences at scale across Amazon's exclusive and premium streaming content. authenticated U.S. CTV household reach per month 3 Achieve your goals with everything in small business, plus these advanced solutions. Reach a leaned-in audience at scale with engaging streaming TV and online video ad solutions. Connect with customers in streaming TV exclusive originals, livestreamed entertainment on Twitch, live sports including Thursday Night Football, top TV and network broadcaster apps, and Fire TV Channels, or run your in-stream and out-stream video ads on Amazon-owned sites and across the web on leading third-party publisher sites. Advertisers in the US can reach an average monthly audience of 155M+ across Amazon ad-supported streaming TV including Amazon Publisher Direct, Fire TV Channels, Thursday Night Football, and Twitch. 4 Reach unique, high-quality audiences across our audio supply, including Amazon Music, Alexa News, Twitch audio ads, and Amazon Publisher Direct. Customize with genre insights or layer in first-party insights to reach the right audience at scale. Amazon streaming audio ads helps you reach more than 77% of total ad-supported audio streaming hours on Alexa-enabled devices across Amazon Music ad-supported tier, Alexa News, and Amazon Publisher Direct (APD). 5 Scale your reach to more customers with display ads across Amazon properties and devices like Fire TV, Fire tablet, Echo Show, and the Prime Video app, and premium third-party conten Fire TV display ads provided a median +125% incremental reach when added to streaming TV video ad campaign(s). 6 Custom and out-of-home ads Connect to new customers in innovative and impactful ways. Our custom sponsorships are attention-capturing, tailor-made experiences that run on Amazon properties such as Prime Video live sports broadcasts, Amazon Music concerts, and gaming events, as well as on-package advertising, in-show virtual product placements, and more.

Make a selection New to Amazon Ads? Start here Find your path to advertising success with Amazon Ads in just under a minute. Our quick assessment delivers curated case studies, guides, and product information aligned with your goals. Educational resources What is marketing reach? Here’s everything you need to know. There are many ways that reach can be an important factor in your advertising campaigns and marketing strategy. We’re breaking down the basics here for advertisers of all levels. Frequently asked questions, answered Brand reach is the total number of potential customers that come into contact with your brand. This can include customers reached through brand awareness campaigns, online or in-person advertising, social media, thought leadership, and more. Brand reach is important because it is indicative of the number of potential customers your brand could access. The larger your brand’s reach, the greater the likelihood your brand has to build awareness and loyalty to drive sales. Brand reach can be increased in a number of ways, including brand awareness campaigns, product advertising, and telling your brand story. Most importantly, a brand must be able to identify its desired audience and increase its presence in the areas where they shop and live. The way to measure brand reach is largely based on the objective of the brand and its initiatives when expanding reach. These metrics can include site traffic, sales conversions, video views, and more. Marketing reach refers to the measurement of the size of the audience that has seen your ads or campaign content. Reach measures your actual audience, and marketing reach measures the potential customers a campaign could reach. These can refer to specific audience segments or to a broader percentage of the population 1 Amazon internal, 2021, US. 2 Amazon internal, 2022, WW. 3 Amazon internal, 2025, US estimated combined deduplicated monthly streaming TV reach across Roku and Amazon Ads. Deduplication analysis was conducted using proprietary Amazon data to ensure accurate calculations. 4 Amazon internal, Q4 2022, US. 5 Amazon internal, 2022, US. 6 Amazon internal, 2023, US.