Your browser version is unsupported. Please update for best experience. Run Your Life Smarter and Faster With Apple iPhone at JB Sick of phones that slow you down, chew through battery or glitch when things get real? That’s not this. Whether you’re texting, shooting, streaming or working on the go, an Apple iPhone makes it feel easy. It’s sharp, it’s smart and it’s built to keep up. If you’ve decided to grab one, you might as well do it right. At JB, we’ve got the freshest drops, top deals, accessories and the team that actually knows their stuff. No guesswork. No gimmicks. Just the iPhone you want, backed by Australia’s leading retailer of mobile phones and everything tech. What Is the Latest iPhone? Apple’s latest drop? The new iPhone 18 Series , and it’s already turning heads. Faster chips, smarter features, slicker design and all the usual upgrades Apple fans expect, baked into three premium models. If you’re keen to get your hands on Apple’s latest flagships, JB’s got you sorted. The lineup includes: iPhone 18 Pro Max What Can You Expect From the New iPhones? New iPhone drops don’t mess around, and the iPhone 18 Series keeps that streak alive. These 5G phones are quicker, sharper and packed with upgrades that actually pull their weight from the second you power them on. Here's what you can expect: More grunt. Snappier performance, smoother multitasking and zero lag even when you're pushing it. Sharper snaps. Cleaner shots, brighter video and smarter processing that does the hard work for you. Battery that actually lasts. More screen time, less scrambling for a charger? Yes, please. Design that hits right. Fresh across the board, right down to Apple’s first foldable in the mix. iOS that knows what you need. Expect smarter tools, faster updates and system smarts that just get it. These aren’t just the next iPhones. This is Apple doing what it does best, and JB’s got the range and the gear to back it all up. What Is an eSIM and Does Your iPhone Support One? Every iPhone from the iPhone 14 Series runs an eSIM , a digital SIM built right into the phone. No tiny card or fiddly tray. You scan a code from your carrier, and you’re connected in minutes, with room to stash a few plans and switch between them whenever you like. Want the best of both? Most iPhones give you the choice. The iPhone 18 Pro and iPhone 18 Pro Max take a physical SIM and an eSIM , so you can run one, the other or both at once. Some models go all-digital. The iPhone Air and the iPhone Duo are eSIM-only phones , no tray in sight.

What Accessories Are Available With the New iPhone? Plenty. JB’s got all the must-have accessories for the iPhone 18 Series , including cases, screen protectors and chargers from big names like: Are Older iPhones Still Worth It? Absolutely! If you don’t need the latest release, models from the iPhone 17 and iPhone 16 Series still pack a serious punch. They’ve got the power, smarts and features most people want, and they're a smart way to save some bucks without missing out on much. Expect: Solid performance. Powered by Apple’s A-series chips, both are fast, responsive and built to handle everyday apps, games and multitasking with ease. Apple Intelligence. Both the iPhone 17 and iPhone 16 run Apple Intelligence, a smarter system that helps you do more with less tapping. Camera upgrades. Expect crisp shots, better low-light performance and handy features that make everyday photos look natural. Are iPhones Waterproof? iPhones are technically water-resistant, not waterproof. They can handle a splash, a little rain, or an accidental dive into the sink, thanks to their impressive IP68 rating. But you can’t take them for a swim or give them a spa day in high-pressure water. IP68 means iPhones are tested down to six metres for about 30 minutes. How Much Are iPhones? Short answer? It depends on what you’re after. At JB, iPhones start in the hundreds and climb from there, all the way up to the latest Pro Max models with all the bells and whistles. Keep an eye out for Apple’s “e” models, too, like the iPhone 17e and iPhone 16e . These iPhones usually offer core features from recent flagships at sharper prices. Whether you're chasing something affordable or going all in on Apple’s best, we’ve got you covered. Just hit the filters, set your budget, and you’ll see the options that match what you're working with. Easy. Because we’re JB, you’ll find trade-in deals , bundle offers, and promo drops all the time, so keep an eye out and don’t sleep on the good stuff! Which iPhone Should I Buy? That's totally up to you. At JB, our Apple iPhone lineup has something for everyone. Want pro-level power and a big, bright screen? Go for the latest iPhone 18 Pro or Pro Max. Chasing Apple’s first foldable? The iPhone Duo folds a full-size experience into your pocket. Need something solid for everyday stuff without blowing the budget? The iPhone 17 and iPhone 16 are still seriously good picks. JB’s not here to tell you what to buy but to help you find the one that actually fits your day, your budget and your priorities. Still weighing it up? Compare the iPhone lineup side by side to see how the models stack up. We’ve got the newest releases, older models and even renewed iPhones if you’re chasing value. Plus all the accessories to go with them, from MagSafe cases to fast iPhone chargers and everything in between. Still not sure? No stress. Jump online and filter by what matters to you, or head to your nearest JB store and chat with the team. We’ll help you find the iPhone that fits your life, not just your feed. ^Discounts apply to previous ticketed / advertised price prior to the discount offer. As we negotiate, products will likely have been sold below ticketed / advertised price prior to the discount offer. Prices may differ at airport stores.